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By:Audrey Bennett
Published on 2006-08-31 by Princeton Architectural Press

In an age of globalization and connectivity, the idea of |mainstream culture| has become quaint. Websites, magazines, books, and television have all honed in on ever-diversifying subcultures, hoping to carve out niche audiences that grow savvier and more narrowly sliced by the day. Consequently,the discipline of graphic design has undergone a sea change. Where visual communication was once informed by a designer's creative intuition, the proliferation of specialized audiences now calls for more research-based design processes. Designers who ignore research run the risk of becoming mere tools for communication rather than bold voices. Design Studies, a collection of 27 essays from an international cast of top design researchers, sets out to mend this schism between research and practice. The texts presented here make a strong argument for performing rigorous experimentation and analysis. Each author outlines methods in which research has aided their designwhether by investigating how senior citizensreact to design aesthetics, how hip hop culture can influence design, or how design for Third World nations is affected by cultural differences. Contributors also outline inspired ways in which design educators can teach research methods to their students. Finally, Design Studies is rounded out by five annotated bibliographies to further aid designers in their research. This comprehensive reader is the definitive reference for this new direction in graphic design, and an essential resource for both students and practitioners.

This Book was ranked at 9 by Google Books for keyword Design & Architecture.

Book ID of Design Studies's Books is Zu00m04mba4C, Book which was written byAudrey Bennetthave ETAG "aB3HVxU8ntM"

Book which was published by Princeton Architectural Press since 2006-08-31 have ISBNs, ISBN 13 Code is 9781568985862 and ISBN 10 Code is 156898586X

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Book which have "464 Pages" is Printed at BOOK under CategoryArchitecture

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