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By:Roger L. Martin
Published on 2009-01-01 by Harvard Business Press

Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R&D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'.

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Book ID of The Design of Business's Books is CvpAgm8dQQkC, Book which was written byRoger L. Martinhave ETAG "chkmEdZH018"

Book which was published by Harvard Business Press since 2009-01-01 have ISBNs, ISBN 13 Code is 9781422177808 and ISBN 10 Code is 1422177807

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Book which have "191 Pages" is Printed at BOOK under CategoryBusiness and Economics

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