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By:Vicki Howard
Published on 2006 by University of Pennsylvania Press

Reveals how many of our customs and wedding rituals were the product of sophisticated advertising campaigns, merchandising promotions, and entrepreneurial innovations. The businesses and entrepreneurs, from jewelers to bridal consultants and caterers, set the stage for today's multibillion-dollar industry.

This Book was ranked at 32 by Google Books for keyword Weddings.

Book ID of Brides, Inc's Books is fqg7rL6fgKoC, Book which was written byVicki Howardhave ETAG "Us/2dpLnbvQ"

Book which was published by University of Pennsylvania Press since 2006 have ISBNs, ISBN 13 Code is 9780812239454 and ISBN 10 Code is 0812239458

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Book which have "306 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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